
The Edge. To give you the edge.

The Edge mixes a rising generation of creative talent with the most senior and successful of its high-achievers and you'll come together in an unusually direct way. This is no bog standard event.
On the first day attend workshops that will stretch you to think afresh and try new approaches. Experienced experts in the arts of pitching, project management, creative writing and ideas generation will lead the sessions. The second day is chock-full of inspiring talks, interactive sessions and direct encounters with design pioneers – people who have achieved great things in business and are passionate about bringing on the next generation.
The
Pioneers make up a glittering cast – the likes of Oliverio Toscani, Nicolas Roope, Julian House, Michael Wolff, Richard Seymour, Mary Lewis, Eric Spiekermann, plus a dozen others of equal standing. These Pioneers will be available to you to an unprecedented degree. They’ll be hosting lunches, having group conversations, mingling and sitting right alongside you throughout the day, so you can pick their brains on just how they take risks and win.
Thought-leading
speakers including Baroness Greenfield and ex Royal Marine Andy Williams, as well as successful risk-takers from other walks of life such as the adventurer Russ Malkin and a leading chef will stimulate your creative thinking and help develop your tenacity, persuasiveness and self-belief – all essential in instilling clients with the confidence to take the risks necessary to achieve great design.
On top of all that there’s a massive after party and a fantastic prize for the 15 highest flying of those attending - selection for a series of exclusive masterclasses delivered by the Pioneers throughout 2010. Book your tickets and we’ll send you the details. The winners will be announced on Day Two.
So whether you're a designer, project manager, account director or simply working in a creative environment, it's time to come to The Edge. We can't wait to see you there.
And if you need any help convincing your boss why you really need to be there,
click here for a persuasive email to send.
And just in case you don’t know who the DBA are: we were set up by the design industry over 20 years ago to make you all as professional and profitable as possible. We’re a not-for-profit business ourselves, so everything we make is ploughed right back into the design industry. If you want to know anything more about us, or how to join our membership then give us a call on 020 7251 9229.