The Edge

brought to you by the
trade association for
the UK design industry

dba – Design Business Association

& May 2011 – two days that will inspire you to think differently and unlock your creative potential.

Early Bird Tickets from £299

Available Until

  • DBA Member
    Early Bird £299+VAT
    Normal Price £350+VAT
  • Non Member
    Early Bird £399+VAT
    Normal Price £450+VAT
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The Edge mixes a rising generation of creative talent with the most successful of its high-achievers, coming together in an unusually direct way. On 11 & 12 May 2011 our focus will be all about love or money… why? Commonly, a love for the craft has drawn more designers into their jobs than a desire to make a truckload of money. But why should money be such a dirty word?

The Edge is for creative people who want more; for people who have a hunger to do better work and to get better rewards for it. But how can you earn more - for yourself, your agency and clients too, whilst maintaining a love for the job you chose to do?

Day one

Seminars and workshops that delve into the detail of the stuff they didn’t teach you at art college. You’ll be in small groups, listening, learning and taking part. We’ll be drawing talent from the pool of the DBA’s best speakers and educators and you’ll be able to choose who you’ll be with and what you’ll learn about from survival skills in the creative jungle to behavioural economics; from the journey of an idea to understanding when enough is really enough.

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Day two

Day two is unique. We’ve booked a huge space and we’ll be stuffing it with talent and fast paced activity. We mix things up in ways that no one else does. You’ll be in large groups, listening to speakers who will inspire; in teams, engaged in activity that will challenge your perceptions; and in intimate groups for lunch with your design heroes. You’ll be exhausted but buzzing, ready for the swanky, after-show party.

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Latest news

  • Speakers Announced

    Theodore Zeldin, internationally renowned philosopher, sociologist and historian confirmed to attend The Edge. Details to follow soon.

  • Delegate 2009 Feedback

    #dbaTheEdge has been an amazing. Thank you to everyone involved; from the speakers to attendees - it was a brilliant 48 hrs! Cure Studio

  • Speaker Announced

    Dave Birss, ex Poke and Ogilvy will be sharing all you need to know about behavioural economics.

Feedback received from The Edge 2009

“Fresh back from ‘The Edge’ with the DBA. I’m inspired. Going to pass on the vibe to the team”

Jon White, Preview Design